Prompt: Design 2 cohesive infographic posters about a prevalent world issue. Each poster must have a different audience.
Audiences: The chosen audience for my first poster is privileged Americans-- mainly wealthy businesspeople-- who are able to donate to the cause. My second poster focuses on Syria and the primary causes of the hunger crisis in Syria. My professor posed the idea of designing in another language other than English for one of our posters, so I decided to challenge myself and design my second poster in both English and Arabic. I was fortunate enough to be able to get in contact with an Arabic language professor at RIT who helped me with the translations since I don't speak Arabic and was very unfamiliar with the language.
Final Posters
Above are my final posters, showing Poster 1, "Hunger around the World," which is geared towards Americans, and Poster 2, "Why are we Starving," which is geared towards Syrians who are affected by the hunger crisis.
Mood Board & Color Palette Exploration
I collected some inspiring graphics on topics like our food systems and world hunger as well as some varying color palettes to construct my mood board, which also influenced my color palette explorations to the right. I considered through my research how many of the hungriest countries have warmer and drier climates, which I wanted to capture within my color palette, using a lot of warm tones and straying away from blues. I also wanted to allude to representations of food, crops, seeds, nature, and land with the earthy tones.
Color Sketches
Above are a few of my initial color sketches. I considered making one of my posters focus on the agricultural role within world hunger, as shown in the second image, but I ended up pursuing ideas that are more similar to the first and third sketches shown.
Final Mockups
Above are 2 mockups displaying both of my posters side my side so that the contrast between the different audiences is clear.
Above is a mockup displaying my second poster, "Why are we Starving," showcasing both the Arabic version on the left and the translated English version on the right.